Our Privacy Policy & Personal Data Protection
Our Privacy Policy also governs your use of our Service and explains how we collect, safeguard and disclose information that results from your use of our web pages as follows:

  1. We are committed to safeguarding the privacy of each individual and we ensure that our employees handle personal information in accordance with the strictest standard of security and confidentiality
  2. Privacy Policy
    2.1 We respect the privacy of all individuals. We do not collect excessive personal information from you for the purpose of providing this Service and protect the personal   information provided by you.

    2.2 We protect and handle your personal information in accordance with these terms and conditions. We do not use your personal information for the purpose other than provision of our service, and disclose publicly or release such personal Information to any third party.

  1. Purposes of Data Collection
    3.1 To verify your identity, establish your profile, provide our service to you by your personal information collected (including but limited to verifying the ID exclusively assigned for your mobile device with using the data of the said mobile device; or providing birthday rewards by collecting your date of birth etc.).

    3.2 To tailor our service to your need – we may use the “cookies”, “JavaScript” and pixel tags and collect the contents or advertisement you viewed or spending history.

    3.3 To subscribe our service and support – we may collect certain of your personal information (including contact details) and the record about the services or support that you have requested. Such personal Information may also be used to provide updates regarding our products and services as well as similar notices about the services we provide.

    3.4 To conduct data analysis – we may use your personal Information for statistics and analysis in order to develop or improve our services or similar purposes.

    3.5 To respond enquires and keep contact – we may respond to you for your comments or enquiry about our products or related services given by email or keep contact with you for providing related information about our Company through email, forum, or other means.

    3.6 To market or promote of our products or services, e.g. we may directly communicate with you for the latest service update or notice – we may, therefore, collect your contact information, e.g. name, email address or mobile number

  1. We may also use your personal Information in case of the following circumstances:
    4.1 To report any suspicious cases – If we have proven that there is any act harmful to you or any third party, we may report the relevant information to you or such third party, related organization or authority concerned.

    4.2 To investigate complaints – We may use your personal information to investigate and handle any complaint, claim or lawsuit raised by you against us, other person, our website or our business partners for your use of our service or products (including but not limited to any verbal or written negotiation).

    4.3 Other – If we intend to use your personal information for the service other than those listed above, we shall then post the details on the webpage of the relevant service or contact you otherwise.

  1. Transfer of Personal Information
    5.1 The third-party business partners – we may provide your personal information to our business partners in providing support service which is necessary for or related to your use of our service (including but not limited to administration, technical support, customer services, logistics distribution, installation, telecommunication, computer, electronic marketing and other professional services). These business partners shall be contractually required to comply with requisite privacy standards imposed by us.

    5.2 Our affiliated companies – we may share your personal information with our affiliated companies for the above-mentioned purposes of collection.

    5.3 Disclosure by legal requirement – disclosure may be made according to statutory requirement, court order, search warrant or any other enquiry legally required.

  1. Marketing and Promotion
    6.1 Regarding the above sub-clause 3.6, we only use your personal information for marketing purpose under your consent (or indication of no objection). You can choose not to receive any unsolicited marketing communication from us. Upon receipt of your opt-out request, we shall remove your name from our marketing distribution list. However, we shall retain your contact information for certain customer service purpose, e.g., notifying you if we fail to provide any of our service or your use of our service is affected due to whatever reason, or if there is any update regarding the product or service purchased by you or update of other information.

    6.2 We do not disclose your personal information to any third party without your consent for direct marketing purpose.

  1. Your personal information will be retained for a period necessary to attain the specified purpose
  2. Access or Correction in Personal Information
    8.1 You have the right to check whether we hold any of your personal information.

    8.2 You have the right to request us to correct or update your personal information which is incorrect or outdated.

    8.3 If you would request to check or update personal information, you can contact us by email. For our contact details, please refer to our website at

  1. We may review our Privacy Policy and update this webpage from time to time. Any change, update or revision in this Privacy Policy shall take effective upon posting onto our homepage. Your continued use of our service shall constitute acceptance of the changes to this Privacy Policy

Copyright Policy
We respect the intellectual property rights of others. It is our policy to respond to any claim that Content posted on Service infringes on the copyright or other intellectual property rights (“Infringement”) of any person or entity.

All contents on our website are the property of LADY AMERICANA (Malaysia) or its partners or affiliates and are protected by the Malaysian and Internal copyright laws.

You may be held accountable for damages (including costs and attorneys’ fees) for misrepresentation or bad-faith claims on the infringement of any Content found on and/or through Service on your copyright.

Contests, Sweepstakes and Promotions
Any contests, sweepstakes or other promotions (collectively, “Promotions”) made available through Service may be governed by rules that are separate from these Terms of Service. If you participate in any Promotions, please review the applicable rules as well as our Privacy Policy. If the rules for a Promotion conflict with these Terms of Service, Promotion rules will apply.

From time-to-time LADY AMERICANA (Malaysia) may offer promo codes which may be used for specified products through banner or pop-up message, email or in social media channels via our website. We have the right to revise and amend these terms and conditions of the promotion or promo code from time to time including reflecting changes affecting our business, changes in technology, changes in payment methods, changes in relevant laws and regulatory requirements and changes in our site’s capabilities. We reserve the right to refuse you of any promotion or promo code, vary or discontinue the promo code scheme at any time. The promotion or promo code can only be used for one promotion or promo code.

LADY AMERICANA (Malaysia) has the right to refuse the use of any promotion or promo code once the promotion or promo code has expired.

Freebies and Prizes
LADY AMERICANA (Malaysia) may offer freebies or prizes in relation to our contests, promotions or with purchase of our products. These freebies or prizes are not returnable.

All LADY AMERICANA (Malaysia) products, shall not be copied, reproduced or duplicated or otherwise produced for any commercial purposes without the consent from LADY AMERICANA (Malaysia). This includes the use any trademark, logo or other propriety information of LADY AMERICANA (Malaysia).

When you upload or post content to our site, you grant the following licenses:

A worldwide, non-exclusive, royalty-free, transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform that content in connection with the services provided by our site and across different media and to promote the site or services; and worldwide, non-exclusive, royalty-free, transferable license to allow third parties to use the content for their purposes. We will only ever use your materials to carry out your instructions to us – unless, very exceptionally, a court or other regulator orders us to disclose them.

General Condition
At any time, LADY AMERICANA (Malaysia) reserve the right to refuse service to anyone without giving any reason to do so. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.